Zito Partners is a public relations and marketing communications firm that builds strategies targeting clients’ most important audiences.
Our Core Strengths
C-level Strategy and Positioning
Brand Awareness and Positioning
Special Issues and Crisis Management
Broadcast and Print Media Relations
Traditional Media
We earn media across several industries and in both national and local markets.
November 8, 2015
Steve Kalafer in the WSJ
Volkswagen Seeks to Rebuild Trust With U.S. Initiative German auto maker looks to appeal to customers, dealers following emissions scandal Volkswagen AG, struggling to get out in front of its[Continue Reading]
November 8, 2015
Cento Amici Welcomes General Libutti
Lieutenant General Frank Libutti, MSMC (Ret), became an “Honorary Member” of Cento Amici Lieutenant General Frank Libutti, USMC (Ret.) became an “Honorary Member” of Cento Amici at the organization’s 27th[Continue Reading]
November 5, 2015
EquityZen in The New York Times
Risking Your Neck to Run With the Unicorns In the world of Wall Street, where numbers are everything, one number is especially coveted: one billion. Technology start-ups that achieve $1[Continue Reading]
October 31, 2015
US Farm Trust in Farm Futures
A REIT may spell opportunity Real estate investment trusts offer financial opportunities for best-in-class operators As farmland values show signs of weakness, privately held real estate investment trusts are springing[Continue Reading]
October 24, 2015
root9B on CBS This Morning
Former intel officials take new approach to cyber-defense This week, hackers broke into the personal email accounts of two of the nation’s top national security officials. Mark Strassmann reports on[Continue Reading]
October 23, 2015
Horizon explains Omnia
Horizon won’t drop controversial insurance NEWARK – Some lawmakers might not like Horizon Blue Cross Blue Shield of New Jersey’s new health care plan. That’s not going to stop the[Continue Reading]
October 20, 2015
Horizon in NJ Spotlight
Explainer: What You Should Know About Health Insurer Networks, Tiered Coverage Andrew Kitchenman | October 20, 2015 Horizon’s new OMNIA insurance plan spurs healthcare policy debates and legislative action When[Continue Reading]
October 17, 2015
Horizon on WBGO
HORIZON BCBSNJ AND THE OMNIA HEALTH ALLIANCE Doug Doyle talks with Dr. Minal Patel of Horizon BCBSNJ about what can be done to control rising healthcare costs in New Jersey.[Continue Reading]
October 17, 2015
Tortoise in Barron's
Hanging In With the Yieldcos Stock prices are down for the wind and solar energy companies, and analysts see dividend growth ahead. But income investors need to be careful. To[Continue Reading]
October 17, 2015
Dr. Pier in Sporting News
Daniel Fells’ MRSA battle a chilling reminder of infection danger in NFL One can only wonder about the amount of outrage (mixed with a heavy dose of despair) swirling around[Continue Reading]
October 8, 2015
Kalafer on Bloomberg
Steve Kalafer, co-owner of Flemington Car & Truck Country, talks with Pimm Fox about the anger he feels as a car dealer about the Volkswagen diesel emissions scandal and the[Continue Reading]
October 8, 2015
Wired gets Kalafer's input
VW Screwed Its Dealers, Too Most of the immediate fallout from the emissions scandal has focused on customers (what does this mean for their cars?), Volkswagen itself (how much will[Continue Reading]
October 8, 2015
Gorkana spotlights Bob D.
Behind the Headlines with Bob DeFillippo Bob DeFillippo, Senior Consultant at Zito Partners on choosing morals over money during 9/11, coming out of retirement and journalistic principles that have carried[Continue Reading]
October 8, 2015
Record looks at Omnia
A heated battle in N.J. over Horizon Blue Cross Blue Shield’s plan to cut health costs Everyone wants to pay less for health care. So what could be wrong with[Continue Reading]
October 7, 2015
101.5 Talks Omnia
Catholic hospital CEO and Horizon doctor debate Horizon health insurance (Listen) By Bill Spadea You’d think everyone would be happy about paying lower insurance premiums, but Horizon’s plan to tier[Continue Reading]
October 7, 2015
Kalafer: VW worse than Madoff
Volkswagen dealer: Biggest fraud I have ever seen Steve Kalafer is furious. After 23 years selling Volkswagens at his dealership, Kalafer reckons he has never seen anything as bad as[Continue Reading]
October 7, 2015
root9B Joins Retail Group
root9B Joins the Retail Cyber Intelligence Sharing Center root9B, a root9B Technologies Company (OTCQB: RTNB), a leading provider of advanced cybersecurity services and training for commercial and government clients, announced[Continue Reading]
October 6, 2015
Horizon answers questions
Legislators Hold Hearing on Horizon Omnia Health Alliance The questioning went on for hours. The Senate Commerce and Health Committees dissected Horizon’s new tiered health insurance plan, called Omnia, during[Continue Reading]
October 5, 2015
Horizon to explain Omnia
CHANGES ON THE HORIZON Lawmakers today will demand that executives from New Jersey’s largest health insurance company explain how their dramatic venture to reduce rates next … Read more here.[Continue Reading]
October 5, 2015
Horizon to explain Omnia
Horizon N.J.’s new insurance plan: What we know so far By Susan K. Livio TRENTON — Lawmakers Monday will demand executives from New Jersey’s largest health insurance company to explain[Continue Reading]
October 5, 2015
Tortoise in Barron's
Wild Swings Buffet MLP Investors Many factors contributed to the 26% drop in these energy infrastructure companies over the past year. Unfortunately those factors aren’t going away any time soon.[Continue Reading]
October 2, 2015
Horizon works to lower costs
Lost in the Outcry Over OMNIA: Tiered Insurance Plans Should Mean Savings Critics want to know how Horizon designed its new plan; company says it will reveal more next week.[Continue Reading]
October 2, 2015
Col. Jacobs on Syria
Jacobs Blasts Obama Administration’s ‘Bankrupt’ Syria Policy: ‘We’re Not Doing Anything,’ Have ‘Egg On Our Face’ ‘We don’t even have a strategy’ Retired Col. Jack Jacobs, an NBC military analyst,[Continue Reading]
October 1, 2015
Horizon’s website launched
Horizon website offers details on OMNIA alliance Horizon Blue Cross Blue Shield launched a new website to help explain its new, embattled OMNIA Health Alliance in advance of a state[Continue Reading]
September 29, 2015
Tortoise in Oil & Gas Financial Journal
Second quarter numbers for the midstream sector looked healthy, noted Tortoise Capital Advisors in a mid-year review. New projects were placed in service during the quarter with additional projects scheduled[Continue Reading]
September 29, 2015
root9B in Jane’s
Three generals join cyber security company’s board Root9B, a cyber security company that specialises in penetration testing and network hardening, has added three US generals to its advisory board, the[Continue Reading]
September 28, 2015
Marino explains Omnia
Horizon BCBSNJ Looks to Smooth Bumpy OMNIA Rollout John Commins, for HealthLeaders Media , September 28, 2015 The CEO of Horizon BlueCross Blue Shield of New Jersey defends its value-based[Continue Reading]
September 27, 2015
Horizon's bold move
The not-so-healthy debate involving OMNIA The iPhone has become a ubiquitous part of almost everyone’s life, so much so that it’s hard to imagine a time when almost every technology[Continue Reading]
September 23, 2015
DeFillippo joins Zito Partners
Prudential Financial’s former CCO DeFillippo joins Zito Partners Bob DeFillippo retired from Prudential Financial in February, after more than 20 years with the company. Read the article here.[Continue Reading]
September 23, 2015
Horizon counters Hudson claims
Insurer Seeks to Extinguish Firestorm Over Proposed Tiered Health Coverage Hudson County leaders fear hospitals in Horizon’s second tier may be forced out of business, call for delaying launch of[Continue Reading]




