Zito Partners is a public relations and marketing communications firm that builds strategies targeting clients’ most important audiences.
Our Core Strengths
C-level Strategy and Positioning
Brand Awareness and Positioning
Special Issues and Crisis Management
Broadcast and Print Media Relations
Traditional Media
We earn media across several industries and in both national and local markets.
April 15, 2011
Donor of the Day: Helping the FDNY
View the article online. Robert Zito feels that the best way to appreciate the work of the New York City Fire Department is to visit a firehouse and observe the[Continue Reading]
April 4, 2011
Friending Facebook to Connect With New Customers
Read the story here You can build a business, but what if, to borrow from Field of Dreams, no one comes? That was the dilemma once facing the Hotlist, an[Continue Reading]
February 13, 2011
Das NYSE
Jim Stewart wrote one of the best pieces I’ve seen on the “takeover” of the NYSE by the Deutsche Borse in this weekend’s Wall Street Journal. And while Jim’s piece[Continue Reading]
January 21, 2011
Davos/NYT
Today’s (1/25/11) New York Times includes one of the most insightful pieces I have read over the years about Davos. Andrew Ross Sorkin captures the little discussed elephant in the[Continue Reading]
January 11, 2011
Morning Reads
Peter Kenny always turns up some gems in his daily morning note from Knight (www.knight.com). Great market insight, interesting links and he finds some great “factoids.” He picked up this[Continue Reading]
January 11, 2011
Zito Partners: New strategic brand consultancy launches Jan. 11
Joe Grano and Dick Grasso first members of Advisory Board Bob Zito, the architect of brand, advertising and communications strategies at Sony Corporation, the New York Stock Exchange, and Bristol-Myers[Continue Reading]
January 11, 2011
PharmaVOICE on Bob’s campaign at BMS
PharmaVOICE on Bob’s campaign at BMS[Continue Reading]
January 1, 2011
"Want a Beachhead In the U.S. Market? Get 50 Tons of Sand — German Software Maker SAP Kicks Off NYSE Listing Under Palms on Broad St. "
By Matthew Rose and Barbara Tierney, Staff Reporters of the Wall Street Journal August 4th, 1998 NEW YORK — Three months ago, SAP AG executive Kevin McKay was putting the[Continue Reading]