Zito Partners is a public relations and marketing communications firm that builds strategies targeting clients’ most important audiences.
Our Core Strengths
C-level Strategy and Positioning
Brand Awareness and Positioning
Special Issues and Crisis Management
Broadcast and Print Media Relations
Traditional Media
We earn media across several industries and in both national and local markets.
October 16, 2013
TINA.org Wants More Teeth in Class-Action Settlement
Sonicare Airfloss Settlement Doesn’t Adequately Compensate Consumers MADISON, Conn., Oct. 16, 2013 – TINA.org (truthinadvertising.org) has filed a legal brief taking aim at a recent class-action settlement that compensates consumers[Continue Reading]
October 15, 2013
MetTel Joins AT&T's Partner Exchange
MetTel is the newest member of AT&T’s Partner Exchange program, meaning it is now authorized to resell the carrier’s advanced services that include IP networking, cloud and mobility solutions. Bundling[Continue Reading]
October 15, 2013
MetTel Joins AT&T Partner Exchange Reseller Program
Company Now Bundles The Nation’s Fastest, Most Reliable 4G LTE Network with Advanced IP-Enabled Communications Solutions NEW YORK (October 15, 2013) – MetTel, a leading provider of IP-enabled communications services[Continue Reading]
October 14, 2013
Kid’s Dietary Supplement Forced To Change Deceptive Ads
A dietary supplement that professed to provoke miraculous speech gains in children has backed off its claims after facing accusations of deceptive marketing practices. Read the rest here.[Continue Reading]
October 11, 2013
Fox Business looks at TINA.org
Who’s protecting the consumer? Tina.org Executive director Bonnie Patten on protecting consumers against deceptive advertising. Watch this video on video.foxbusiness.com Watch this video on video.foxbusiness.com[Continue Reading]
October 10, 2013
NJCU prez: Next generation of women in business is well aware their options are virtually limitless
I can never keep straight what generation we are on — Y? Z? AA? Well, whatever you call the group of young women currently in college, the working world they[Continue Reading]
October 9, 2013
NJCU to unveil new business school Oct. 25
One year into her role as president of New Jersey City University, Sue Henderson is preparing to unveil one of her first major achievements: the opening of a dedicated business[Continue Reading]
October 7, 2013
Kids' Dietary Supplement Company Changes Deceptive Marketing Following Investigation and Legal Effort by Ad Watchdog TINA.org
MADISON, Conn., Oct. 7, 2013 — After ad watchdog TINA.org filed complaints about deceptive advertising, the maker of a dietary supplement aimed at children with speech delays has corrected its[Continue Reading]
Clewed introduces a “collective” knowledge-sharing platform that aims to connect underserved small to midsize companies with top expertise and long-term capital. Read more here.[Continue Reading]
October 1, 2013
NJBiz cites Power Survey’s great work
Damaged wires are surveyor’s specialty Power Survey carves its niche in identifying systems damaged by storms, time ‘Every night, we find cable that has been chewed away or corroded[Continue Reading]
October 1, 2013
Consumer Reports credits TINA
Snake oil for the 21st century Health claims that are too good to be true Published: September 2013 “Instantly take off 10–15 pounds!” “Stay sharp and mentally focused—even at age[Continue Reading]
October 1, 2013
NY Post gets TINA.org's input on Vemma tactics
School is back in session and dorm room refrigerators are once again stocked with energy drink favorites like Red Bull and Monster. But in recent years, a third brand, Verve,[Continue Reading]
September 30, 2013
Healthcare Corporation of America Announces New Corporate Name and Stock-Trading Symbol
DENVILLE, NJ (Sept. 30, 2013) — Healthcare Corporation of America (OTCBB: HCCA) today announced that it has officially changed its name and stock-trading symbol to better reflect the company’s business.[Continue Reading]
September 20, 2013
Star-Ledger profiles NJCU's Sue Henderson
JERSEY CITY — About four years ago, Sue Henderson knew she was ready. The former high school math teacher had spent decades climbing the ranks at colleges in Georgia and[Continue Reading]
September 17, 2013
MetTel Promotes Joseph Farano to General Counsel
Brings Unique Combination of Technology Operations, Engineering & Legal Experience to MetTel Executive Team NEW YORK, NY–(Sep 17, 2013) – MetTel, a leading provider of IP-enabled communications services for[Continue Reading]
September 13, 2013
The Other Side of College Athletics
Sports Illustrated has painted an especially damning portrait of college sports in its extensive feature on the Oklahoma State football program (http://sportsillustrated.cnn.com/college-football/news/20130910/osu-introduction/). But there are thousands of college athletes that[Continue Reading]
September 13, 2013
WPIX Looks at a Great FDNY Program
Read more: http://pix11.com/2013/09/12/fdny-firefigther-for-a-day/ For more on the FDNY Foundation’s Firefighter for a Day program, visit: www.fdnyfoundation.org[Continue Reading]
September 12, 2013
NATU Reviewed on Style Apothecary
If you have over-processed, over-bleached or stripped your hair, NATU Reviving Mist comes to the rescue by moisturizing and strengthening naturally. Hair becomes soft, supple and strong again, with no[Continue Reading]
September 12, 2013
Joe Pisarcik, NFL alumni group forge healthcare agreement
* The NFL Alumni Association announced its members will have access to deeply discounted health care, products and services after reaching an agreement with healthcare provider Maximized Living. “Health is[Continue Reading]
August 26, 2013
True Teambuilding
I’m always stunned by the “teambuilding” exercises corporations use to energize and motivate management. Some are outstanding…others better suited for the academic scrap pile. One of the best I’ve seen[Continue Reading]
