For-profit educator DeVry University has caught on to what traditional universities have long known: Sports can be a great way to market an education.
The Downer’s Grove (Ill.) school has become the “official education provider” to Pro Football Legends, a group for players, coaches, and other professionals who worked for NFL teams. Under the terms of the deal, announced last week, former NFLers can enroll in DeVry University at reduced cost. Players’ spouses and dependent children are also eligible for discounted tuition.
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