Warren, NJ, October 26, 2016 – Zito Partners, a public relations and marketing communications firm, today announced it has launched a new division to help small and startup companies.
The Zito Partners Incubator will work with young companies seeking guidance on brand development and positioning, providing management consulting, public relations, advertising and marketing communications services.
“The Zito Partners Incubator is designed to be an economical choice for early-stage startups and small companies without Fortune 500 budgets,” said Andrew Hoffman, the former Executive Producer of Fox Business, who will lead the Incubator division. “We know a young company has many strategic decisions to make in its early stages. Bob Zito’s corporate management experience, combined with our team’s brand and media experience, has proven helpful for our clients. In this new offering, we hope to lend that experience to younger companies.”
“Mentoring young employees was something I enjoyed tremendously at Sony, the New York Stock Exchange and Bristol-Myers Squibb,” said Robert Zito, founder of Zito Partners and a former member of the Management Committees at the NYSE and BMS. “The Incubator will give me an opportunity to share some of that experience with our clients, who will also have access to specialists like Andy Hoffman to help them with their communications needs.”
About Zito Partners
Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.