The FTC Says Some Native Ads Are Unlawful. How Should Brand Publishers React?

Native advertising has rapidly proven itself as a useful content marketing technique; by using both the style of and placement on a particular publisher’s platform, content marketers can connect with existing audiences and provide them with original and engaging content. But the advertising tactic — or rather the way sponsored content is executed on many sites — has drawn scrutiny, leading to the Federal Trade Commission’s interest in how native ads are differentiated from other content.
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