Today’s (1/25/11) New York Times includes one of the most insightful pieces I have read over the years about Davos. Andrew Ross Sorkin captures the little discussed elephant in the […]
Morning Reads
Peter Kenny always turns up some gems in his daily morning note from Knight (www.knight.com). Great market insight, interesting links and he finds some great “factoids.” He picked up this […]
Zito Partners: New strategic brand consultancy launches Jan. 11
Bob Zito, the architect of brand, advertising and communications strategies at Sony Corporation, the New York Stock Exchange, and Bristol-Myers Squibb, has launched a strategic brand consultancy, Zito Partners, with primary offices in New York and New Jersey.
PharmaVOICE on Bob’s campaign at BMS
PharmaVOICE on Bob’s campaign at BMS
Ad Age on Innovators
Bob Zito featured in Advertising Age’s The Innovators. Covers his work from Bristol-Myers Squibb. Written by Rich Thomaselli.
"Want a Beachhead In the U.S. Market? Get 50 Tons of Sand — German Software Maker SAP Kicks Off NYSE Listing Under Palms on Broad St. "
Robert Zito featured as a “marketing supremo” in The Wall Street Journal