Zito Partners: New strategic brand consultancy launches Jan. 11

Joe Grano and Dick Grasso first members of Advisory Board
Bob Zito, the architect of brand, advertising and communications strategies at Sony Corporation, the New York Stock Exchange, and Bristol-Myers Squibb, has launched a strategic brand consultancy, Zito Partners, with primary offices in New York and New Jersey.
Best known for increasing the NYSE’s global visibility by encouraging media to broadcast from the trading floor, and for creating the “must see” experience of the opening and closing bells at the Exchange, Zito has joined with former colleagues to create a firm designed to help clients build, energize and defend their brands.
“The strength of our people and partners helps us get to solutions quickly and smartly,” says Zito, who also developed the award-winning “Prevail” campaign at Bristol-Myers Squibb. “This partnership has some of the most talented and experienced individuals I have had the good fortune to work with in my 30-plus year career. They have faced some of the most difficult brand and communications challenges imaginable in the U.S. and abroad.”
Dick Grasso, former chairman of the New York Stock Exchange, and Joe Grano, former chairman of UBS Financial Services and currently chairman and CEO of Centurion Holdings, are the first members of the company’s Board of Advisors.
Zito has more than 30 years’ experience as a brand communications and public relations executive in the sports, financial, pharmaceutical and entertainment industries.
He most recently was the chief communications officer at Bristol-Myers Squibb, responsible for rebranding that company as it downsized and evolved into a pure biopharmaceutical firm.
At the NYSE, Zito built the broadcast strategy and infrastructure that enables the Exchange to maintain its global visibility still today. Before that, Zito was a corporate vice president at Sony, helping rebrand the company as a global entertainment leader following the acquisitions of CBS Records and Columbia Pictures.
Karina Correa-Maury has joined Zito as a partner, and brings communications experience in the media, digital, financial services, consumer products and fashion industries. Correa-Maury believes new media and multicultural marketing are key to reaching the hearts and minds of people today.
“The ways we communicate with each other are ever changing. Texting and social media are now mainstream avenues to reach consumers. It is more important than ever to keep our fingers on the pulse of new media, to understand new trends—always searching for the freshest, most meaningful ways to reach people,” Correa-Maury says.