Party City set for Halloween

Party City set for the year’s biggest holiday: Halloween

As most retailers put the finishing touches on their Christmas plans, Party City is already in the throes of its most critical selling season: Halloween.
With the spooky holiday accounting for 25 percent of its business, Party City has opened 275 pop-up shops, hired 35,000 temporary employees and expanded the seasonal section in its permanent stores by an average of two aisles.
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