School is back in session and dorm room refrigerators are once again stocked with energy drink favorites like Red Bull and Monster.
But in recent years, a third brand, Verve, is trying to elbow its way into student life.
The brainchild of Benson K. Boreyko, the founder and CEO of Vemma, a nine-year old multilevel marketing company, Verve is two years into a marketing plan that focuses on young people selling the caffeine-rich drinks.
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