KPMG Study Featured in WSJ

The Morning Risk Report: Disruption, Data, Reputation on CEO Radar

Chief executives of U.S. companies are becoming more preoccupied with reputation and brand risk, elevating it to number four on their list of risks after it failed to crack the top 10 last year. The survey of 400 U.S. CEOs by KPMG found, to address their concerns with reputation risk, 81% said their organizations are placing greater importance on trust, values and culture while 69% said the focus on the short term is hurting their ability to meet long-term objectives. “Many CEOs are looking at an internal reboot. There is a lot of building behind the scenes and a steep learning curve–not only for the C-suite but across the enterprise,” stated the report. “Building trust has become a recurrent priority: trust with employees, with customers and with other stakeholders. In today’s environment, there’s nowhere to hide.”
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