Kids' Dietary Supplement Company Changes Deceptive Marketing Following Investigation and Legal Effort by Ad Watchdog

MADISON, Conn., Oct. 7, 2013 — After ad watchdog filed complaints about deceptive advertising, the maker of a dietary supplement aimed at children with speech delays has corrected its website and is in the process of amending its product packaging, reports the advocacy group.
“This is a victory for consumers,” said Executive Director Bonnie Patten. “We are pleased this company took appropriate action to stop its deceptive marketing that preyed on the emotions of concerned parents. It is critical that parents of children with speech delays know the full truth about a product they are giving their kids.” (, an independent, non-profit consumer advocacy organization, notified the company that it has withdrawn its complaints filed with federal and state regulators.
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