Factor Investing Doesn’t Always Deliver the Magic

Its different strategies can range from dynamic to sleepy.
Factor investing, which flies under the banner of smart beta, can make a dummy out of investors sometimes. As a broad category, these don’t deliver world-beating outperformance. What broad category does? Still, different stripes of them have their shining moments.
Read more here: https://www.ai-cio.com/in-focus/market-drilldown/factor-investing-doesnt-always-deliver-magic/