Defending Against "Trademark Bullying" is Goal of New Organization, Website

NEW YORK, April 23, 2013 /PRNewswire/ — Faced with a surge in businesses seeking to undermine other companies through frivolous, expensive trademark infringement lawsuits, a new campaign has been launched to protect potential victims against such attacks.
Trademark bullying — defined by one expert in the field as a non-famous brand trying to impose trademark restraints on a non-competing entity — is the impetus for the establishment of
The new website is designed to be a national resource, an information clearinghouse that provides news, research, data and relevant case studies to help victims of illegitimate trademark attacks defend themselves and continue to build their businesses. Such lawsuits can be enormously expensive and serve to financially overwhelm defendants, regardless of the validity of the claims, according to legal analysts.
View the press release here.