Even before the property opened its doors, the leaders of the Hard Rock Hotel & Casino Atlantic City had preached a message of community investment and engagement.
One year later, the results are hard to ignore. With more than 3,900 employees, Hard Rock is now the second-largest casino employer in Atlantic City. Equally, if not more, important to the property’s ownership group: Nearly 25 percent of those jobs are held by city residents.
“I think if we’re going to make an impact in the community, that is the best place to start,” said Joe Jingoli, CEO of Joseph Jingoli & Son Inc., who is one of Hard Rock’s local partners in the Atlantic City property alongside Edgewood Properties CEO Jack Morris.
“What’s most important is the quality of the jobs and the stability for the people,” Morris added. “I think, if you ask most people, they want to know that they have a job for not just today, but a job for tomorrow. People look for that. And I think that Hard Rock — the partnership, the brand, the property — will bring that stability.”
Morris and Jingoli are counting on it. The longtime real estate and construction executives, who were on hand last week to mark the anniversary of Hard Rock’s debut in Atlantic City, are now seeking to build on a successful first year in business and in the community.