‘Responsibly Sourced’ Gas Finds a Niche, But Some Cry Greenwashing

U.S. natural gas companies are certifying their operations as lower methane. With no uniform standards, critics warn it’s just feel-good branding.

From organic chicken to fair-trade coffee, buyers have increasingly shown they’re prepared to pay more for products that meet higher environmental and social standards. The U.S. natural gas sector is wagering its customers will do the same.