ETF Industry Vet Sharon French Joins Fintech Platform, TIFIN

In a move that underscores the increasing importance of distribution in the ETF industry, financial industry veteran Sharon French recently joined emerging ETF and mutual fund platform TIFIN.

TIFIN is a fintech platform designed to assist asset managers with their digital distribution strategy via artificial intelligence and machine learning software. The technology combines investment intelligence, data science and other technologies to build personalized investor experiences, from direct indexing solutions to natural language processing (NLP)-powered search engines.

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