GenTrust Chief Operating Officer Zulay Labra in Barron’s Advisor

Hurricane Season is in Full Swing. It’s Not Too Late for Advisors to Make an Emergency Plan

As millions of Americans scramble to deal with devastation and flooding wrought by Hurricane Ida, financial advisors are facing additional tasks: how to keep their practices up and running when disaster strikes.

Preparedness is key, says GenTrust’s Zulay Labra.

When Hurricane Irma barrelled into Miami in 2017, Labra lost power at home. For GenTrust, this could have posed a potential problem as Labra is the company’s chief operating officer, chief compliance officer, and director of the firm’s emergency response plan.

Read more here.