ETF Managers Group Director Alex Gordon in InvestmentNews

Covid-themed ETF shifts focus to monkeypox

As the White House declares monkeypox a national health emergency, ETFMG tweaks its marketing without adjusting the portfolio.

If there’s a mantra in the ETF space, it might be: If at first you don’t succeed, repackage.

That’s sort of what’s happening with the ETFMG Treatments Testing and Advancements ETF (GERM), which launched in 2020 to tap into efforts to fight Covid but has recently shifted its marketing pitch toward monkeypox, which the Biden Administration has declared a public health emergency.

Read more here.