Steve Kalafer in the WSJ

Volkswagen Seeks to Rebuild Trust With U.S. Initiative

German auto maker looks to appeal to customers, dealers following emissions scandal
Volkswagen AG, struggling to get out in front of its emissions-cheating scandal, is trying to overcome missteps in its crisis-fighting strategy and plans to announce a new sales initiative in the U.S. this week as a small step to start winning back the trust of its disappointed customers and dealers.
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