NEW YORK (July 7, 2011) – Hotlist (www.hotlist.com) announced today that it will launch The ONE Group Hotlist and Okayplayer Hotlist building visibility for the brands each company manages and operates.
The addition of The ONE Group (www.togrp.com) venues will showcase the portfolio of luxury restaurants, lounges, bars and hotels that the hospitality company oversees by linking into the Hotlist’s social activity ecosystem. It will allow users to easily engage with and get to know each of The ONE Group concepts. In addition to the main The ONE Group Hotlist (www.hotlist.com/theonegroup), many of their individual concepts, including STK restaurants, Asellina and the
lounges at Gansevoort hotels will have their own Hotlists.
“The ONE Group strives to be an industry leader when it comes to providing our patrons with the best service and experience. We pride ourselves in staying ahead of the curve and finding new innovative ways to communicate the service
offerings and social climate of our venues to our guests,” said Devon Mosley, National Director of Marketing. “Hotlist.com is a great fit for us and our guests.”
Owned by the hip hop band The Roots, Okayplayer (www.okayplayer.com) is the central force behind the online presence of independent, Afrocentric entertainment, and one of the premier music and lifestyle online destinations
for music connoisseurs. The partnership with Okayplayer (www.hotlist.com/okayplayer) aims at leveraging Hotlist’s capabilities to maximize the social experience of music artists and fans by allowing them to easily discover events and artists, and interact with a worldwide community of music enthusiasts. The recently launched Okayplayer channels Okayafrica, LargeUp and Revivalist will also soon have their own Hotlists.
“Okayplayer has been identified as an online community that allows people to bypass traditional media and network with each other,” said Daniel Petruzzi, Brand Director. “Hotlist.com is an ideal partner for us. Okayplayer is all about community, discovery and collaboration. This partnership will ensure we continue to offer more ways for music enthusiasts to communicate and provide recording artists and fans with an unparalleled interactive social forum.”
“Hotlist has a large and growing base of users who rely on our platform for social planning and information,” said Chris Mirabile, co-founder of Hotlist.com. “These two relationships are a natural extension of what we can provide not only our users, but also our select partner companies. It provides our users with an all access pass into what’s happening at premier events and exclusive venues, while also exposing The ONE Group’s and Okayplayer’s portfolio of brands
to a broader audience.”
Hotlist.com has quickly become a central source where users can interact with their friends, each other and relevant brands, organize around venues and events, and discover the hottest venues in any city on any given date.
“We are excited about the brands we have been working with, including the film, BEATS, RHYMES & LIFE: THE TRAVELS OF A TRIBE CALLED QUEST for Sony Pictures Classics (SPC), whose Hotlist page www.hotlist.com/atcq launched on Sunday,” added Chris Mirabile.
About The ONE Group
The ONE Group is a high-end hospitality company that develops, manages and operates a portfolio of luxury restaurants, lounges and bars. The company also operates a turn-key food and beverage program for hotels and resorts including The Gansevoort Hotel Group. The company was established with the vision of becoming a market leader in the hospitality industry. By applying over 40 years of experience from its affiliated hospitality company, UK-based The Modern Group, The ONE Group continues to expand its concepts into major U.S. cities. Since introducing its first venue in January 2004, The ONE Group has opened more than two dozen hospitality venues, and currently operates or is partnered with brands in 20 venues and five hotel services contracts. The company’s first international property will open in 2012. Corporate brands include STK, Coco de Ville and Ristorante Asellina. Partner brands include Bagatelle, Tenjune, as
well as Gansevoort Park Avenue, Gansevoort Turks and Caicos and Gansevoort Miami Beach. For more information about The ONE Group please visit www.togrp.com.
About Okayplayer
Owned by The Roots, Okayplayer is the premier online destination for the connoisseur of progressive urban music and lifestyles. Okayplayer has emerged as the epicenter of independent, left-of-center, Afrocentric entertainment, and has
become a forum for like-minded artists such as Mos Def, Talib Kweli, Common, Erykah Badu, Jill Scott, and D’Angelo. Okayplayer has recently expanded to include Okayafrica – the channel for new African music, LargeUp – the channel
for all things dancehall and reggae, and the Revivalist – the channel for the new Jazz revival. Our events are epic.
www.okayplayer.com
About Hotlist
Got plans? Hotlist.com gives you a look at the future — putting people in the right place at the right time, without emails, phone calls or texts.
Covering the social plans of more than 110 million people worldwide, Hotlist.com dynamically generates personalized “Hotlists” of future recommendations for events and venues based on each person’s Facebook friends, location and
interests. You can see anonymous pictures of the expected crowd, the venue’s upcoming events and detailed statistics — including the number of people, male:female ratio and nearby hot spots. It’s like looking in the window of a venue … without ever leaving home. Custom Hotlists from friends, brands and celebrities can help you make your plans.
Hotlist’s robust iPhone and Android mobile applications help you find relevant social plans on the go or while traveling. Discover, plan and share at www.Hotlist.com.
CONTACT: KARINA CORREA-MAURY