PRWeek on Burger King acquisition

Corporations walk a tightrope on tax-inversion comms

Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada – and save millions in US taxes in the process.

Tax inversion, the practice by which a US company reincorporates in a foreign country with lower corporate taxes through M&A, is facing unprecedented media and public scrutiny this week after Burger King’s move to acquire Canadian chain Tim Hortons.

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