Tapping Day-Trader Cash, ETF Launches Go From Risky to Roaring

It wasn’t long ago that the odds of successfully launching an ETF were stacked heavily against the little guy. To survive, a fund needed scale, early cash and wide distribution, and that gave larger issuers a built-in advantage.

Read more on Bloomberg: https://www.bloomberg.com/news/articles/2021-03-13/tapping-day-trader-cash-etf-launches-go-from-risky-to-roaring