Bob’s Blog

COVID-19 vs. 9/11

March 26, 2020 - I sent an email to a client (and friend) this morning, congratulating him on his company’s decision to provide insurance coverage to furloughed workers during the crisis we face today.  I sent that email right after I had an email... [Continue Reading]

A Virus…The Media…and a Jesuit

March 16, 2020 - A Virus…The Media…and a Jesuit Ok, it’s a misleading headline…especially the last part. But in the face of the “unknown”…the despair…the confusion…and the concerns, there have been a couple of wonderful stories. Paul Farhi’s piece in The Washington Post asked... [Continue Reading]

Saints Perform Miracles

July 13, 2017 - On large screen televisions in living rooms and bars across the United States Wednesday night, sports fans got to learn first-hand about the “Miracle of St. Anthony,” and the Saint who made it all happen – Bob Hurley. The introduction... [Continue Reading]

Bob Zito featured in Ketchum blog

May 25, 2017 - Financial Communications: A Q&A with Bob Zito Ketchum Zito Financial, a strategic alliance offering management consulting and financial communications services between Ketchum and Zito Partners (ZP), marked the third anniversary of its partnership this week. Read the Q&A here: [Continue Reading]


January 11, 2017 - It’s amazing the things we remember. I was 12 years old, playing first base for the CJ Murphy team in the Bayonne Little League championship game. Tommy Wise, who was a great basketball and baseball player (later played briefly for... [Continue Reading]

A culture of distrust.

October 20, 2016 - A few years back, I authored a blog about an unscrupulous broker at Wells Fargo who had managed to lose more than half of my then 86-year-old Aunt’s portfolio, by investing her money is stocks no 86-year-old should have been... [Continue Reading]

TABB Forum highlights our blog

July 13, 2015 - NYSE – Once Upon a Time: A Great Brand The NYSE’s big mistake last week wasn’t the software glitch. It was the silence that resonated from a nearly empty trading floor during the outage.The post-Dick Grasso leadership at the exchange... [Continue Reading]

Partnering with Ketchum

May 22, 2014 - Ketchum today announced the formation of Ketchum Zito Financial, a new offering from Ketchum that combines the expertise of both our firms to benefit existing clients and provide what we believe will be an attractive resource for potential clients. Our... [Continue Reading]

The Truth’s Not Always Easy…

March 23, 2014 - Playing the game on the side of the angels is always fun. ( for short), one of our clients, fights the good fight each day, educating consumers about scams, challenging organizations that mislead the public, and outing bad apples... [Continue Reading]

The Other Side of College Athletics

September 13, 2013 - Sports Illustrated has painted an especially damning portrait of college sports in its extensive feature on the Oklahoma State football program ( But there are thousands of college athletes that rise above the horror stories that seem to get broad... [Continue Reading]

True Teambuilding

August 26, 2013 - I’m always stunned by the “teambuilding” exercises corporations use to energize and motivate management. Some are outstanding…others better suited for the academic scrap pile. One of the best I’ve seen is the FDNY’s – the opportunity for a management team... [Continue Reading]

Must See!

February 24, 2012 - SEE THIS MOVIE The producers of Act of Valor ( were kind enough to arrange a special screening of the film two weeks ago for members of the FDNY and NYPD. Wow. A number of the Navy SEALS who “star”... [Continue Reading]

London Olympics: 2-4-1

November 30, 2011 - The “numerical” buzzword in the US these days is 9-9-9…Herman Cain’s proposed tax plan that has sparked debate among supporters and critics. But last week I heard another numerical buzzword that’s tough to argue with – 2-4-1. It’s the plan... [Continue Reading]

In a Year of Tragedies…

October 12, 2011 - In a Year of Tragedies… We applaud those who have done what they can…no matter how large or small…to help those impacted by the multiple disasters that have been too regular an occurrence during 2011. On Sunday, October 30th, our... [Continue Reading]

The Good…and the Bad

July 07, 2011 - I admire the coverage ESPN and The New York Times have been giving the women’s World Cup. The ESPN on-air talent, especially Ian Darke, Julie Foudy, Brandi Chastain and Bob Ley, have been outstanding. The Times has been devoting a... [Continue Reading]

The Hotlist in AdWeek

June 10, 2011 - Good AdWeek piece this morning on Hotlist. Hotlist will prove a great tool for brands to impact social planning… and individuals to figure out where they want to go on any given night. Got plans? Posted by Bob Zito... [Continue Reading]

Since 9/11

May 01, 2011 - I have woken up every morning since 9/11, and turned on the television, hoping to learn that we got bin-laden. It took too long. But I am so thankful we’ve done it. Posted by Bob Zito at 5/1/2011 10:22 PM... [Continue Reading]

Thank you, US Military

May 01, 2011 - The sacrifice and perseverance of our armed forces is exemplary. Thank you for your dedication. Thank you for your sacrifice. Thank you for making us all safer. Thank you for getting this degenerate today. May 1, 2011. A great day.... [Continue Reading]


February 13, 2011 - Jim Stewart wrote one of the best pieces I’ve seen on the “takeover” of the NYSE by the Deutsche Borse in this weekend’s Wall Street Journal. And while Jim’s piece makes sense, the news still hurts. We spent years building... [Continue Reading]


January 21, 2011 - Today’s (1/25/11) New York Times includes one of the most insightful pieces I have read over the years about Davos. Andrew Ross Sorkin captures the little discussed elephant in the room – the cost to play. I was part of... [Continue Reading]

Morning Reads

January 11, 2011 - Peter Kenny always turns up some gems in his daily morning note from Knight ( Great market insight, interesting links and he finds some great “factoids.” He picked up this one from the WSJ this weekend (I had missed it),... [Continue Reading]