What we do

About Us

Our Approach

Every situation, every organization AND every management team is different.

We understand that.

Sony, the New York Stock Exchange, and Bristol-Myers Squibb, where founder Bob Zito served as a member of senior management and helped build and shape those brands, each faced different challenges, but each was recognized as a leader in its industry.


Each understood and focused on its strategy for success, and Bob and his teams built and executed plans to deliver.

Zito Partners takes the same approach.

We take the time to become familiar with our clients, to know their personalities, to understand their culture and to share their objectives so we can partner with them and help them succeed.

Whether it is flexing up and flexing down to tackle immediate reputational challenges or managing daily issues against a tight budget, our team works with clients to build lasting results.

We learn your objectives and work with our clients to build and execute plans that result in stronger brands, respected management teams, and engaged employees and constituents.

Our Skills

Take expertise in…
  • Brand Development and Management
  • Communications
  • Advertising
  • Design
  • Marketing
  • Crisis Management
  • Media Relations
  • Government Relations
  • Investor Relations
And combine it with…
  • Proven experience
  • Unmatched flexibility
  • A deep network of specialists
It adds up to…
  • A singular focus on clients
  • Swift, actionable plans
  • Substance, value and results